2015
Lynda
James Williamson
2:56
English

Structured data helps search engines, web crawlers, and browsers extract and process data from a webpage and use it to provide a richer browsing experience for users. Join senior author James Williamson for this course, as he explains structured data, its benefits, and the various syntaxes you can choose for markup, including microformats, RDFa, microdata, and JSON-LD. The course also includes four practical projects on structuring different types of data: contact data, event data, and product data, as well as the company data featured in a Google Knowledge Graph. By the end of this course, you'll be able to create more structured, meaningful webpages and know where to find additional resources for learning more.

Introduction
Welcome
Using the exercise files
1. Introducing Structured Data
What is structured data?
Popular syntaxes
Choosing a syntax
2. Marking Up Contacts
Microformats and hCard
Structuring contact data
Adding names and titles
Formatting phone and email
Adding links
Adding a contact photo
Adding notes
Formatting addresses
Checking contact data
3. Marking Up Events
RDFa and events
Structuring event data
Adding names and descriptions
Providing dates
Adding locations and nesting types
Defining prices
Adding an event URL
Adding optional data
Checking event data
4. Marking Up Products
Microdata and products
Structuring products
Adding names and descriptions
Adding product images
Adding product details
Setting pricing
Including aggregate reviews
Adding individual reviews
Checking product data
5. Creating a Knowledge Graph
JSON-LD and Knowledge Graphs
Identifying your organization
Adding contact information
Adding logos
Adding social media profiles
Checking your Knowledge Graph
Conclusion
Additional resources

Download File Size:511.85 MB

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