2014
Lynda
Stacey Williams-Ng
0:58
English

The main goal for most design projects is to convey a message visually, in a way that hooks the viewer. What better way to make an idea stick than by telling a story? In this course, art director Stacey Williams-Ng walks you through the elements of a compelling story, and demonstrates how to weave narrative into pictures and graphics, for maximum impact. Learn the tricks that writers, comic-strip artists, advertisers, and illustrators use to elicit emotional responses with stories, and how you can use these to practical application in your designs. Along the way, Stacey provides examples of great story-driven campaigns created by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and Aesthetic Apparatus; famous brands such as Harley-Davidson; and artists like our own Mary Jane Begin.

Introduction
Welcome
Storytelling in a visual profession
What stories are, and why we respond to them
1. Meaning and Impact
Connect with your audience
Stimulate emotion
Worth a thousand words?
2. Elements of the Narrative
Story structure
Who is the protagonist?
What is the story problem?
The element of surprise
3. Storytelling through Design Elements
Symbolism
Iconography and logos
Color and mood
Composition
Do it with style
Typography
4. Practical Application
Putting it all together
Researching the audience and the client
Using personas
Coming up with story concepts
The creative brief
Conclusion
Wrapping up

Download File Size:415.71 MB

---