2014
Lynda
Sally Norred
1:51
English

Webinars can help you attract new customers and build client relationships, but only if they're smart and engaging. In this course, author, webinar expert, and instructional designer Sally Norred walks you through the basics of creating webinars for your business. The course begins with an overview of webinars and how they're used as business tools, and then reviews topics such as webinar hosting choices, audio and video setup, presentation skills, and ideas to build audience participation. Sally also takes a closer look at common webinar tools to help you select the right one.

Introduction
Welcome
Using the exercise files
1. Understanding Webinars
What is a webinar?
Understanding how businesses use webinars
Attracting new customers with webinars
Building client relationships with webinars
Making webinars engaging
2. Selecting Webinar Software
Researching important features
Assessing your needs
Comparing software products
A closer look at Adobe Connect
A closer look at GoToWebinar
A closer look at WebEx Event Center
A closer look at Google Hangouts On Air
A closer look at AnyMeeting
3. Planning Your Webinar
Defining your purpose
Selecting a webinar topic
Selecting webinar presenters
Filling production team roles
Creating a webinar agenda
Orienting the audience
Building the presentation
Planning audience interactivity
Scheduling your webinar
Marketing your webinar
Rehearsing your webinar
4. Producing Your Webinar
Using audio and video
Preparing your environment
Setting attendee and presenter permissions
Recording the webinar
Opening the webinar event
Introducing the webinar
Handling audience Q&A
Polling the audience
Using interactive whiteboards
Concluding the webinar
Following up with attendees
Conclusion
Helpful resources

Download File Size:179.65 MB

---