2014
Lynda
Chris Nodder
0:22
English

Marketing departments often appeal to our sense of identity—who we want to be and how we want to be seen. You see the power of self-image used in advertisements for fashionable clothes, luxury cars, and the latest technology. These ads all capitalize on the same themes: aspiration, status, and self-esteem.
Companies create desire by implying their products will make us happier and more popular, like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign, you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX.

Introduction
Welcome
1. Using Self-Image for Persuasion
Self-esteem, aspiration, and status differences
Cognitive dissonance
The Dunning-Kruger effect
How far should you take your persuasive design?

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