2015
Lynda
Brad Batesole
0:54
English

Sponsored Updates is a key campaign tool for advertising on LinkedIn, a way to get your message in front of the right audience at exactly the right time. This course shows how to create new campaigns from existing or new content and track their progress with LinkedIn Sponsored Updates. Learn how to craft great messaging, target the update, set a budget and schedule, and run reports to see how updates are performing and who is responding.


Introduction
Welcome
What are Sponsored Updates?
1. Creating a Campaign
Navigating the account dashboard
Creating a new Sponsored Update campaign
Creating new Direct Sponsored Content
Targeting your update
Setting a budget and schedule for your campaign
2. Campaign Reporting
Looking at campaign reports
Reviewing click demographics
Conclusion
Next steps

Download File Size:149.29 MB

---