2015
Lynda
Brad Batesole
1:17
English

Lead Accelerator helps you extend your marketing reach on LinkedIn. By tracking your campaigns within the Lead Accelerator nurture streams, you can serve the most relevant ads to exactly the right audiences—generating more leads, more quickly. This course with marketing expert Brad Batesole will show you how to set up Lead Accelerator Insight Tags, review analytics about your audience, and start creating nurture streams to grow those connections. He'll also cover budgeting, and help you learn how to measure and optimize the performance of your Lead Accelerator campaigns.
Find more ways to market to the world's largest professional network with our other LinkedIn training courses.

Introduction
Welcome
1. Laying the Foundation
What is Lead Accelerator?
Discovering a new way to nurture leads
2. Lead Accelerator
Reviewing the interface
Setting up the Insight Tag
Examining analytics
Developing an audience and content strategy
3. Nurture Streams
Creating a nurture stream
Targeting an audience within your stream
Setting up a creative
Using Facebook and LinkedIn as creative types
Editing a nurture stream
4. Budgets and Bidding
Reviewing bidding and budget strategies
5. Measurement
Examining website trends
Reviewing stream performance data
Examining performance metrics and funnel reports
6. Optimization
Optimizing lead accelerator
Conclusion
Next steps

Download File Size:189.31 MB

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