2014
Lynda
Viveka von Rosen
1:33
English

Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Join expert Viveka von Rosen as she explores LinkedIn's many professional uses. She shows how to create a great company page, develop content that engages a target audience, and expand your visibility and engagement even further with LinkedIn's sponsored updates, ads, groups, InMail, and more. The final chapter is a bonus for recruiters looking to find just the right job candidates through LinkedIn. So start watching and learn how to grow your company and expand your visibility online with this great business-promotion tool.

Introduction
Welcome
What to know before starting this course
1. Developing Your LinkedIn Business Strategy
Understanding the LinkedIn ecosystem: Company Pages and profiles
How professionals are using LinkedIn
Knowing your audience
2. Finding Your Audience
Introducing advanced search
Boolean searches
Saved searches
Lurking effectively on LinkedIn
Using Who's Viewed Your Profile
Using the You Recently Visited tool
3. Engaging Your Audience
Introducing connections
LinkedIn connections best practices
Using notes and reminders
Advanced tagging and sharing techniques
Using update and messaging campaigns
Using the Who's Viewed Your Updates tool
Leveraging groups
4. Creating a Dynamic Company Page
Introducing Company Pages
Creating your Company Page
Creating copy that drives visibility and sales
Creating Showcase Pages
Using imagery for impact
Managing your pages
5. Content Marketing with Your Company Page
Understanding elements of engaging updates
Creating engaging updates
Managing updates with third-party tools
Analyzing updates and campaigns
Marketing your page on LinkedIn
Marketing your page outside of LinkedIn
6. Recruiting with LinkedIn
Using Career Pages and job posts
Leveraging personal profile updates
Using search and outreach for recruiting
Conclusion
Next steps

Download File Size:255.99 MB

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