2014
Lynda
Justin Seeley
2:33
English
Facebook is a great place for business owners of all stripes to start marketing their business. This course shows you the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. It also shows how to post interesting meaningful posts and status updates, and identify winning strategies for building and maintaining a thriving community.
This fully revised course includes detailed information on creating ads and promoted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors. Author Justin Seeley also shows you how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page into other platforms like Pinterest and Twitter.
Introduction
Welcome
How to send feedback
1. Getting Started
Exploring Facebook for business
Facebook profiles vs. Facebook pages
2. Building Your Page
Planning your page
Developing an asset package
Creating a new page
Filling out your page information
Changing your logo and cover image
Choosing a web address for your page
Unpublishing your page
3. Building Your Community
Inviting friends to like your page
Inviting people via email
Sharing your page to a Facebook profile
4. Engaging Your Community
Sharing photos and video
Highlighting and pinning posts
Scheduling posts on your page
Creating Facebook events
Replying to comments on your Facebook page
Sending and receiving messages from your page
5. Promoting Your Business on Facebook
Exploring Facebook ad types
Adding a payment method to Facebook
Customizing your Facebook ad
Reviewing and placing your ad order
Pausing and restarting your ad campaign
Deleting a Facebook ad campaign
6. Understanding Insights
What are Facebook Insights?
Understanding the Overview panel
Tracking your likes
Tracking the reach of your posts
Tracking Facebook page visits
Understanding individual post metrics
Understanding your audience through Insights
Tracking competitors with Pages to Watch
Exporting your Facebook Insights data
7. Adjusting Page Settings
Managing page permissions
Adding page administrators
Enabling post privacy
Banning users from your page
Adjusting page notifications
8. Managing Pages on the Go
Exploring the Facebook Pages Manager app
Sharing to your page via mobile
Sending and receiving mobile messages
9. Integrating with Other Social Apps
Linking your Twitter account with Facebook
Using social media apps to cross-post content
Conclusion
Goodbye
Download File Size:237.32 MB
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