2015
Skillshare / Udemy
Ray Dombroski
1:31
English

Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.
Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I'll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer. From there, you will learn how to create color options and add in some shading and texture.
In the class, I'll walk you through how to start from (chicken) scratch to create this logo. After that, it's your turn to find your own style and show the world what you can make!

Typographic Logos
Welcome
Why make custom lettering?
Typographic terminology
The business of logo design
Examples of type and lettering designs
Using Pinterest for inspiration
How to apply your inspiration
Analog tools
Digital tools
Letterforms and compositions
Thumbnails and bringing your design into the computer
Sketching techniques
Making vector lettering
Refining the initial design
Adding shading
Making a 3D effect
Colorways
Using bitmap textures in Illustrator
Adding texture with Photoshop brushes
Closing thoughts

Download File Size:1.09 GB

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