2016
Lynda.com
Steve Rennie
00:50:43
English

Doing something you're passionate about and making a living out of it is a difficult thing to do. Especially considering the long odds in the music business. But with a focused, business-minded approach to your career, you can optimize your chances for success. In this installment of An Insider's Guide to the Music Biz, Steve Rennie explains how to approach the music business with the mindset of an entrepreneur and look at a career in music as a business.
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.

1. Treating Your Career as a Business 50m 43s
Career vs. hobby 3m 21s
Start-up companies 4m 47s
Elements of a successful business 1m 33s
Products 2m 6s
How do you know if your product is great? 2m 52s
Distribution 2m 43s
Marketing and promotion 4m 41s
Management team 2m 8s
Financing 3m 6s
Life cycle of business overview 54s
Start-up and introduction phase 2m 48s
Growth phase 2m 28s
Maturity phase 1m 56s
Recession and decline 2m 11s
Band agreement intro 2m 53s
Splits of income 4m 30s
Decision-making process 1m 46s
Name and likeness 2m 39s
Break-ups 1m 21s

www.lynda.com/Music-Business-tutorials/Insiders-Guide-Todays-Music-Biz-03-Treating-Your-Career-Business/450275-2.html

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