2016
Lynda
Corey Koberg
3:46
English
Do you want better insights from Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this training course, Google Analytics expert Corey Koberg shows you advanced techniques for this popular and powerful analytics tool.
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have any questions about how Google Analytics works straight out of the box, see those tutorials for more information.
Introduction
Welcome
1. Structure and Hierarchy
Configure an account
Get started with user management
User management best practices
2. Install and Configure
Working with the WordPress CMS plugin
Introduction to filters
Custom filters
Advanced filters
3. Debug and Troubleshoot
How Google Analytics works
Debugging and troubleshooting basics
Inspecting a TMS-based install
Advanced Tag Assistant
Why are there more users than sessions?
4. Advanced Segments
Advanced segment basics
Create custom segments
Clean data and identify big spenders in custom segments
When to use filters vs. segments
Segment visitors: User segments
Segment visitors: Sequenced segments
5. Segmentation Pitfalls
Segmentation pitfalls: Users vs. sessions
Segmentation pitfalls: Mixing user and session elements
Segmentation pitfalls: Sequences
6. Advanced Reporting and Insights
Enable demographics and interest reports
Understanding visitor demographics
Understanding visitor interests
Cohort analysis via advanced segments
Create a custom report in under a minute
Calculated metrics
7. Custom Data
Custom dimensions: Personalize data
Import custom data
Import data using query string parameters
Conclusion
Next steps
lynda.com/Google-Analytics-tutorials/Advanced-Google-Analytics/428718-2.html
Download File Size:495.97 MB
|
