2016
Digital Tutors / Pluralsight
Gary Simon
1:30
English
This course will help you to create a great brand, move beyond the logo, and craft a full visual identity. You'll define core elements of design and create an identity design for a fictional company. Software required: Adobe Illustrator CC.
The most successful brands pay very close attention to their visual identity. The colors they use, the type they use, their logo; if you can see it, it defines a visual identity. You're going to step into the world of identity design with this course, Creating a Visual Identity in Illustrator CC. Initially, you will spend some time defining the core elements around visual identity design. Then, you will craft your very own identity design project for a fictional company, learning about mood boards, color themes, and more. By the end of this course, you will have gained a deeper understanding of how to craft a visual identity for a company. Software required: Adobe Illustrator CC.
Course Overview
1m 17s
Course Overview 1m 17s
Visual Identity Concepts
21m 46s
Visual Identity Concepts 5m 33s
Logo Forms and Terminology 3m 17s
The Use of Color 4m 43s
The Use of Type 5m 12s
Identity Guidelines 101 2m 59s
Designing a Logo
34m 5s
Project Introduction 3m 28s
Sketching for Concepts 7m 38s
Refining the Concepts 5m 37s
Designing the Logomark in Illustrator 6m 50s
Finishing the Logo in Illustrator 10m 31s
Creating the Identity Presentation
33m 19s
Adding Colors and Variations to the Logo 6m 35s
Adding a Mood Board 4m 23s
Adding Type to Our Identity 5m 48s
Adding the Color Theme to Our Identity 5m 46s
Featuring the Identity on Different Mediums 10m 45s
Gary Simon has worked exclusively as a freelance designer and design instructor for over 15 years. Having worked with a large clientele on many identity and web design projects, Gary has a solid understanding of many technologies and skills surrounding the design and development industry.
pluralsight.com/courses/illustrator-cc-crafting-visual-identity-2441
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