2016
Lynda
Amanda Stockwell
1:09
English
User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
Introduction
1m 28s
Welcome
52s
Using the exercise files
36s
1. Research Overview
18m 35s
Why is user experience research important?
5m 51s
Methodology overview
39s
Usability testing
1m 30s
Interviewing
1m 18s
Card sorts
1m 9s
Eye tracking and click testing
1m 9s
Multivariate testing and A/B testing
54s
Desirability studies
58s
Expert reviews (heuristic reviews)
1m 8s
Surveys
56s
Diary studies
1m 10s
Personas
1m 15s
Participatory design workshops
38s
2. Types of Research
6m 12s
Qualitative vs. quantitative research
2m 44s
Behavioral vs. attitudinal research
1m 50s
Moderated vs. unmoderated research
1m 38s
3. Environmental Considerations
10m 15s
Agile vs. waterfall
3m 58s
In-house vs. agency
1m 54s
What stage of the project or product?
2m 6s
Research goal
2m 17s
4. Choosing the Proper Research Methodology
21m 26s
Determining the right participants
2m 31s
Finding, screening, and scheduling participants
4m 57s
Practice
2m 49s
Crafting the right questions
4m 29s
Asking questions the right way
6m 40s
5. Analyzing and Presenting Your Findings
10m 16s
Analyzing your data
6m 37s
Presenting and incorporating results
3m 39s
Conclusion
1m 10s
Next steps
1m 10s
lynda.com/User-Experience-tutorials/UX-Research-Fundamentals/439418-2.html
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