2016
Lynda
Brad Batesole
1:38
English

This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. This course is designed to help you create a successful presence on each platform, starting with exploring the conceptual underpinnings of social media marketing so you can determine how to cultivate a social media presence with maximum impact.
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.

Introduction
44s
Welcome
44s
1. Understanding Social Media Marketing
9m 26s
What is social media marketing?
2m 29s
Understanding the value of social media marketing
2m 8s
A comparison of Facebook and Twitter
2m 35s
Before you start marketing
2m 14s
2. Get Started with Twitter
19m 42s
The big picture of Twitter
2m 16s
Create a brand presence
5m 38s
Explore the Twitter interface
5m 36s
Define your objective
1m 46s
Develop communication guidelines
4m 26s
3. Tweet on Twitter
16m 36s
Write high quality tweets
2m 14s
Evaluate tweet frequency
1m 37s
Use retweets and quotes
2m 58s
Understand hashtags
3m 26s
Embed photos and videos
6m 21s
4. Build Your Presence on Twitter
13m 8s
Attract followers
3m 10s
Choose who to follow
2m 16s
Find relevant topics and conversations
7m 42s
5. Twitter Next Steps
8m 54s
Tools for Twitter
3m 46s
Customer service considerations
2m 50s
The controversy of buying followers
2m 18s
6. Get Started with Facebook
10m 30s
Create a brand presence
4m 38s
Explore the interface
4m 7s
Define your objective
1m 45s
7. Marketing on Facebook
8m 15s
Write high quality posts
2m 7s
Evaluate post frequency
3m 19s
Rich media in posts
2m 49s
8. Build Your Presence on Facebook
6m 24s
Increase your fan count
4m 30s
Engage with your fans
1m 54s
9. Measure Your Efforts
3m 46s
Review Facebook analytics
2m 2s
Review Twitter analytics
1m 44s
Conclusion
1m 3s
Next steps
1m 3s

lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/490093-2.html

Download File Size:265.07 MB

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