The first season revolves around Veronica Mars, a high school student
and private investigator in the fictional Southern California seaside
town of Neptune. As the daughter of well-respected County Sheriff Keith
Mars, Veronica's biggest problem was getting dumped by her boyfriend,
Duncan Kane, until the murder of her best friend Lilly Kane. After Lilly's
murder, Veronica's life falls apart. Keith accuses Lilly's father,
popular software billionaire Jake Kane, of being involved in the murder.
This provokes Neptune's wrath and Keith's outing as sheriff in a recall
election, replaced by Don Lamb. Veronica's mother, Lianne, develops a
drinking problem and leaves town. Veronica's "09er" friends.wealthy
students from the fictional 90909 ZIP code.force her to choose between
them and her father; Veronica chooses her father. After being voted out
as sheriff, Keith opens a private investigation agency, Mars Investigations,
where Veronica works part-time. Veronica helps her father solve cases and
conducts her own investigations on behalf of friends and acquaintances at
school.
Veronica discovers new evidence which suggests that Abel Koontz, the man
imprisoned after confessing to Lilly's murder, is innocent. As Veronica
delves deeper into the murder case, she also works on other investigations,
seeks her mother's whereabouts and deals with the aftermath of being drugged
and raped during an "09er" party. Veronica, no longer part of the school's
wealthy in-crowd, makes some new friends: Wallace Fennel, Neptune High
basketball star; Eli "Weevil" Navarro, leader of the PCHers, a Latino biker
gang; and Cindy "Mac" Mackenzie, Neptune High's resident computer genius.
Using her friends' resources, as well as those provided by her father and
his contacts, Veronica gains a reputation for sleuthing and finds her skills
in increasingly high demand at her school. Things get more complicated when
Veronica falls into a relationship with Lilly's ex-boyfriend Logan Echolls,
who for a time held Veronica partly responsible for Lilly's death and went
out of his way to harass her.
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