This book investigates the concepts and instruments for managing
change in companies striving toward a market orientation in Poland.
The focus is on the identification of factors, which have led to the
considerable success of certain corporations, in spite of the very
dynamic environment in transformation countries since 1989. The
analysis considers problems and solutions for all the relevant
stakeholder relationships. Although the case study is largely based on
Poland, the book also contains research papers on the economic,
political, and social context of doing business in Central and Eastern
Europe.
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