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Incredible India - styled as Incredible !ndia - is the name of an international marketing campaign by the Government of India to promote tourism in India since 2002. Accoridng to its creators, the primary objective of branding was to create a distinctive identity for the country. This resulted in the iconic ”Incredible !ndia” logo, where the exclamation mark that formed the “I” of India was used to great effect across all communications.
This slogan and commercials that followed became extremely popular in India, equally among Indians and expats. It was used not only to describe the beautiful things about India, but also at moments when a person found him or herself at a difficult to believe situation or a situation that appeared to lack any logic.
This collection might help in understanding the logic of India, if there ever was one.
Books Included:
2006(orig2005) Amartya Sen - The Argumentative Indian - Writings on Indian History Culture and Identity_Ral.epub
2007 Burjor Avari - India - The Ancient Past - A History of the Indian Sub-Continent from c7000 BC to AD 1200_Rebwl.epub
A Passage to India.epub
A Suitable Boy - Vikram Seth.epub
An Autobiography - M. K. Gandhi & Mahadev Desai.epub
An Indian Housewifes Recipe Book_nodrm.epub
Around India in 80 Trains - Monica Rajesh.epub
Beautiful Thing - Sonia Faleiro.epub
Behind the Beautiful Forevers - Katherine Boo.epub
Capital_The Eruption of Delhi - Rana Dasgupta.epub
Chokher Bali - Tagore, Rabindranath.mobi
City of Djinns.epub
Classic Mulk Raj Anand - MULK RAJ ANAND.epub
Dominique Lapierre - Five Past Midnight in Bhopal.epub
Flood of Fire (The Ibis Trilogy) - Amitav Ghosh.epub
Freedom at Midnight - Dominique Lapierre, Larry Collins.epub
From the Ruins of Empire_ The Revolt Against the West and the Remaking of Asia - Pankaj Mishra.epub
Great Soul.epub
India Conquered - Jon Wilson.epub
India Unbound - Gurcharan Das.epub
Indian Summer - Alex Von Tunzelmann.epub
India_After_Gandhi.mobi
Kiran Desai - The Inheritance of Loss.epub
Kundalini, the Mother-Power - Sri Chinmoy.epub
Lowland, The - Jhumpa Lahiri.epub
Manto - Saadat Hasan Manto.epub
Narcopolis - Jeet Thayil.epub
River of Smoke - Amitav Ghosh.epub
Rohinton Mistry - A Fine Balance.epub
Rushdie - Midnight's Children.epub
Sacred Games - Vikram Chandra.epub
Sea of Poppies - Amitav Ghosh.epub
Shantaram - Gregory Roberts.epub
Spice Kitchen_nodrm.epub
Suketu Mehta - Maximum City.epub
Tales from Firozsha Baag - Rohinton Mistry.epub
The God of Small Things.epub
The Goddess in India - Devdutt Pattanaik.epub
The Guide (Penguin Classics) - R. K. Narayan.epub
The Hindus.epub
The Indian Ideology - Perry Anderson.epub
The Last Mughal (Vintage) - William Dalrymple.epub
The Last Mughal - Dalrymple, William.azw3
The Mahabharata - R. K. Narayan.epub
The Penguin History of Early India - Romila Thapar.epub
The Ramayana (Penguin Classics) - Valmiki.epub
The Siege - 68 Hours Inside the Taj Hotel - Scott-Clark, Cathy.azw3
The Sikh Gurus - Harish Dhillon.epub
The Sikhs - Patwant Singh.epub
The White Tiger - Aravind Adiga.epub
When Crime Pays - Milan Vaishnav.epub
White Mughals.epub
Yoga - Your Home Practice Companion - Sivananda Yoga Vedanta Centre (DK Publishing).pdf
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