In Web Site Strategy and Planning, Jen Kramer shows that there.s more
to building a web site than just implementation. She describes how to
create a plan that will ensure the end product meets the client.s needs
and is as efficient and scalable as possible. Jen explains how to identify
the right technology for the design, whether it is CMS-driven or static,
and how to organize content and graphics. She shows how to create a project
proposal that includes pricing and milestones that demonstrate to the client
that work is being done. She also discusses how to measure the success of
the design through analytics and user feedback.

Topics include:

* Mapping out a business strategy
* Determining the right technology
* Using static HTML versus CMS in the design
* Choosing the right CMS
* Selecting the right team, including designers and SEO consultants
* Measuring the success of the design

Download File Size:122.24 MB

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