The Daily Mail is a British daily middle market tabloid newspaper.
First published in 1896 by Lord Northcliffe, it is the United Kingdom's
second biggest-selling daily newspaper after The Sun. Its sister paper,
The Mail on Sunday was launched in 1982. Scottish and Irish editions of
the paper were launched in 1947 and 2006 respectively. The Daily Mail
was Britain's first daily newspaper aimed at the newly-literate "lower-
middle class market resulting from mass education, combining a low retail
price with plenty of competitions, prizes and promotional gimmicks", and
the first British paper to sell a million copies a day.[4] It was, from
the outset, a newspaper for women, being the first to provide features
especially for them, and is still the only British newspaper whose
readership is more than 50% female.

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