Digitalizing Consumption: How devices shape consumer culture
Routledge | English | 2017 | ISBN-10: 1138124893 | 270 pages | PDF | 8.20 mb
by Franck Cochoy (Editor), Johan Hagberg (Editor), Niklas Sörum (Editor), Magdelena Petersson McIntyre (Editor)
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Review
By following traces, practices and ‘devicification’, the chapters of this edited collection take us through the profound transformations that characterise contemporary digital consumption. Digital consumers are now not more or less than their devices. Consumers, devices, data, infrastructures and algorithms form composites with consequence.
Daniel Neyland, Professor of Sociology, Goldsmiths, UK.
This is a terrific collection that takes the dynamic, material processes of digitalization, rather than ‘the digital’ as its departure point. As a result, the authors are able to expose the rhythms, traces and consequences of digitalization on consumption, and on social life more broadly. It should be required reading for anyone who wants to move beyond the hype to understand how digitalization is working through infrastructures that artfully combine the enterprises of consumers and professionals to monitor and frame consumption.
Liz McFall, Senior Lecturer in Sociology at the Open University, UK.
The digitalization of consumption is an important field of research that, so far, has not been adequately explored. This book makes a much need contribution by combining in-depth empirical analysis with new theoretical insights. I think it is a must-read for anyone with an interest in this field.
Adam Arvidsson, Associate Professor of Sociology, University of Milan, Italy.
About the Author
Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaures and a member of CERTOP- CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has published several books in both French and English including On the origins of self-service (Routledge, forthcoming).
Johan Hagberg, PhD, is a Senior Lecturer in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research examines market practices in the field of retailing. His current work investigates consumer logistics, digitalization of consumption and retailing.
Niklas Hansson is PhD in European Ethnology and senior researcher at the Centre for Consumer Science, University of Gothenburg, Sweden. His current work examines digitalization of ethical consumption practices, consumer logistics and marketization of cultural heritage on second hand markets in the Swedish context.
Magdalena Petersson McIntyre is PhD in European Ethnology and Associate Professor at the Centre for Consumer Science, University of Gothenburg, Sweden. Her research interests are within consumption, gender and retail and she has published on fashion, service work and normativity.
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