Understand Visitor Behavior

Easily and immediately understand how visitors
interact with your web site. Through a simple
mechanism known as visitor labeling, you can
color-code visitor from a PPC campaign; visitors who
found your site through a certain keyword; visitors
who spent a very long or very short time on your site;
and much more. The software's flexible nature means
that you can select and label visitors who meet
criteria important to you.

Visual Interface

See where visitors go, how long they stay and from
which page they exit. ClickTracks Analyzer displays
visitor data in context with your web site. Because
the data is actually superimposed on your web site,
you can easily see and understand visitor behavior
more pesky pie charts or confusing rows of numbers and
percentages.

Setting a Goal . E-commerce web sites

Identify visitors who reached a certain page and
ClickTracks determine their search keywords and paths.
Interested in knowing which keywords result in the
highest number of purchases? ClickTracks Analyzer make
it easy to find out. Simply select your checkout page
as your goal page and ClickTracks Analyzer will show
the keywords that result in purchase and the
navigation paths that visitors took to get there.

Setting a goal . Lead generation web sites

If your site doesn't sell online, you can use the goal
page feature to determine the effectiveness of
specific calls-to-action. Did your last e-mail
marketing campaign get results? What do people who
sign up for your newsletter have in common? Set your
e-marketing landing page or your newsletter sign-up
page as your goal page and ClickTracks will trace
visitors' steps through the site.

Four reports. One objective . Provide info you can DO
something with

When's the last time you changed your PPC keywords,
site architecture or marketing plan based based on the
fact that most people visiting your web site are using
IE 5.0? That's what we thought. Many web metrics t
offer you tons of information, causing you to sift
through report after report trying to find important
morsels of information. Not ClickTracks. Every report
we offer gives true insight into visitor behavior,
pinpointing areas that have an impact on important
business and marketing decisions.

Download File Size:13.28 MB

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