Year: 2015
Author: Brent Schlender, Rick Tetzeli
Genre: Biography, Publicism
Publisher: Crown Business
ISBN: 978-0-385-34740-2
English language
Format: EPUB
Interactive table of contents: Yes
Number of Pages: 464
There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
Cover
Title Page
Copyright
Dedication
AUTHORS' NOTE
PROLOGUE
Chapter 1. Steve Jobs in the Garden of Allah
Chapter 2. “I Didn't Want to Be a Businessman”
Chapter 3. Breakthrough and Breakdown
Chapter 4. What's Next?
Chapter 5. A Side Bet
Photo Insert 1: The Evolution of a CEO
Chapter 6. Bill Gates Pays a Visit
Chapter 7. Luck
Chapter 8. Bozos, Bastards, and Keepers
Chapter 9. Maybe They Had to Be Crazy
Chapter 10. Following Your Nose
Photo Insert 2: At Home and Behind the Scenes
Chapter 11. Do Your Level Best
Chapter 12. Two Decisions
Chapter 13. Stanford
Chapter 14. A Safe Haven for Pixar
Chapter 15. The Whole Widget
Chapter 16. Blind Spots, Grudges, and Sharp Elbows
Chapter 17. “Just Tell Them I'm Being an Asshole”
SOURCE NOTES
BIBLIOGRAPHY
ACKNOWLEDGMENTS
Download File Size:2.51 MB
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