In Google Website Optimizer Essential Training, David Booth
shows how to use Website Optimizer, Google's free tool for
conversion optimization. Conversion optimization, or landing
page testing, is the process of experimenting with content
and design alternatives, displaying them to visitors, and
comparing the results, with the goal of improving site
performance in regard to marketing, sales, or other conversion
metrics. The course covers theory and best practices, as well
as a real-world implementation of A/B and multivariate testing.
Practical techniques for identifying areas for improvement,
estimating sample size, choosing an experiment type, designing,
launching, and validating an experiment, and analyzing Website
Optimizer reports are included.

Topics include:

* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics

Download File Size:698.96 MB

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