I Live in the Future and Here's How It Works
Why Your World, Work, and Brain Are Being Creatively Disrupted

Narrator Mike Chamberlain

Are we driving off a digital cliff and heading for disaster, unable to focus,
maintain concentration, or form the human bonds that make life worth living?
Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton.with tongue-in-cheek.shows, has been going to hell
for a long, long time, and what we are experiencing is the twenty-first-
century version of the fear that always takes hold as new technology replaces
the old. In fact, as Bilton shows, the digital era we are part of is, in all
its creative and disruptive forms, the foundation for exciting and engaging
experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here.s How It Works
captures the zeitgeist of an emerging age, providing the understanding of how
a radically changed media world is influencing human behavior:

* With a walk on the wild side.through the porn industry.we see how this
business model is leading the way, adapting product to consumer needs and
preferences and beating piracy.
* By understanding how the Internet is creating a new type of consumer, the
.consumnivore,. living in a world where immediacy trumps quality and quantity,
we see who is dictating the type of content being created.
* Through exploring the way our brains are adapting, we gain a new
understanding of the positive effect of new media narratives on thinking and
action. One fascinating study, for example, shows that surgeons who play video
games are more skillful than their nonplaying counterparts.
* Why social networks, the openness of the Internet, and handy new gadgets
are not just vehicles for telling the world what you had for breakfast but
are becoming the foundation for .anchoring communities. that tame information
overload and help determine what news and information to trust and consume and
what to ignore.
* Why the map of tomorrow is centered on .Me,. and why that simple fact means
a totally new approach to the way media companies shape content.
* Why people pay for experiences, not content; and why great storytelling and
extended relationships will prevail and enable businesses to engage with
customers in new ways that go beyond merely selling information, instead
creating unique and meaningful experiences.

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