Presenting ideas and commentary as well as photographs, this collection offers new
photographers revelations and wisdom from professionals and informs them how to
achieve commercial success. Commercial photographers create images that are designed
to sell products, services, political candidates, organizations, corporations, and any
other marketable commodity or idea, and their clients range from advertising agencies,
manufacturers, retail stores, hotels, restaurants, and other businesses. With a section
focusing on each of these types of services, this reference provides a quick workshop
on an area of expertise, furnishing those new to the business with a wide variety of
information about each specialty. Tips for selecting the most effective equipment for
each subgenre as well as technical information about each camera combine with business-
savvy know-how.from marketing, bidding, budgeting, building referrals, managing the
office, and more.making this a comprehensive reference for being both behind and in
front of the lens.

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