From parades, sporting events, and black-tie galas to political rallies, product-
release parties, and anniversary celebrations, this is the definitive guide to event
photography. With the recent advent of relatively inexpensive digital cameras, consumers
are becoming increasingly proficient at capturing important moments on their own. In
order to save their business and stay in front of the curve, professional photographers
must proactively build their businesses by initiating new contacts, selecting the best
equipment for each job, and enhancing their marketing and promotional skills. Detailed
information on how to be successful before, during, and after the event - including
proper professional etiquette, lighting and posing options, and snapping unobtrusive
action shots - is included as well advice on working with both the images and client
after a job.
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