If you are an aspiring or professional photographer looking to break into advertising,
"Advertising Photography: A Straightforward Guide to a Complex Industry" will provide
you with an honest and uncensored look at this highly competitive and lucrative business.
While working in the advertising photography industry can be glamorous and financially
rewarding, it can also be intimidating and difficult to break into, requiring networking
savvy, financial know-how, and marketing and business skills on top of photographic
talent. Advertising Photography strips away the glitz and presents a candid and complete
picture with solid advice to newcomers. You.ll learn how to get your business started,
including writing a business strategy, successfully negotiating a bid, what to expect
during the shoot, post production and delivery tips, and how to properly invoice your
clients.

The book explores several business management styles supported by the real-world
experiences of veteran advertising photographers, illustrated with stunning full-color
images of the work that got them where they are today. By examining the methods and
strategies used by those who have already made it in the industry, you'll learn smart
business practices to apply to your own work, giving you time to focus on the creative
aspects of your craft, which is what will ultimately lead you to a successful advertising
photography career. Learn from the experiences.good and bad.of those who have been there!

* Practical how-to tips, information, and examples from each of the top genres
* Learn how to get your business started, including writing a business strategy,
licensing and copyright information, creating branding for websites and portfolios,
insurance and legal issues, and more
* Essential industry resources for estimating and invoicing software, professional
organizations, marketing services, and creative consultants

Download File Size:14.89 MB

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