Doing business is a lot like playing poker; you make calculated risks and tough decisions
based on the best information you have. In poker or business, it always helps to know what
the other guy is thinking. Is he for real or full of it? Is he telling you the truth, or
just telling you what you want to hear? Whether you're negotiating a deal with a client or
collaborating on a project with a colleague, knowing what the other guy is thinking will
always give you an edge.
In The Secret Language of Business, Kevin Hogan reveals the basics of body language and
how it exposes and influences attitudes, actions, and outcomes. Everyone conveys information
through body language, whether they know it or not. Interpreting body language isn't magic,
but a science you can master. This practical guide is based on hard science, reputable
sources, and real-world situations. Master the concepts you find inside, and you'll gain
a big advantage in every aspect of your life.professional and personal.
Based on Hogan's twenty years of experience in communication, influence, and persuasion,
The Secret Language of Business explains the key elements of body language and how they
influence communication. It explores the meaning of what people wear and the symbols they
surround themselves with and also details the importance of various contexts and environments
in which communications take place. In addition to reading and analyzing the body language of
others, Hogan will show you how to master and manipulate your own body language, regulating
the information you reveal to others.
In order to be a truly successful professional, you need more than just communication skills;
you also need the ability to interpret the nonverbal signals that we all display. The Secret
Language of Business, for the first time, applies the little-known secrets of body language
and nonverbal communication to the realm of business. If you're a manager, salesperson,
negotiator, business owner, or any sort of professional who deals with other people on
a regular basis, the skills and knowledge inside are invaluable tools for achieving success
in business and in life.
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