Updated to include the latest digital camera models, imaging software, and current image
proofing and sales techniques, this business guide teaches wedding photographers how to build
a profitable business. From formulating a business plan to presenting final images to clients,
the strategies presented help photographers avoid the pitfalls that ruin many wedding
photography studios. Photographers learn how to define a target demographic.whether that be
low-volume big-budget or high-volume low-budget clients.and market to those demographics in
print, on the Internet, through networking, and at bridal shows.

Customer service tips include how to interview clients to ensure a stress-free and
enjoyable portrait experience, conduct precession consultations, and write a contract, as
well as presentation techniques for wall-size images, coffee-table.style books, and guest
books. The featured images and drawings include a gallery of the author's wedding photographs
and samples of advertising, marketing, and promotional literature.

Download File Size:14.71 MB

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