Everything has changed. The social media revolution has irreversibly changed the way we live our
lives and conduct our business. There are billions of dollars in advertising moving online, waiting
to be claimed by whoever can build the best content and communities. Despite this change, most people
keep working at jobs that don.t make them happy and businesses continue to ignore the major marketing
and public relations benefits that can be found online.
Myth #1: I.m not passionate about something sexy or popular like wine so these lessons don.t apply
to me.
Myth #2: My business already has a Twitter account and a Facebook page, we.re set in the social media
department.
Myth #3: I.m happy at my job so this book is irrelevant to me.
Myth #4: I need to quit my job to take advantage of this book.s entrepreneurial lessons.
While the entrepreneurial strategies in this book do take time, it.s completely reasonable to start
the effort as an after-work project to build up until you.re able to replace your current income with
the income from your online presence. While you may have to fall behind on the current season of Lost
or let your Madden 2010 game suffer, because you.ll be doing something you love you won.t mind putting
in the extra effort.
In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they.re passionate about.
He also delivers both high-level and platform specific strategy and analysis, allowing you to take
advantage of the current business environment while preparing you to succeed as it changes and evolves.
This book isn.t interested in making unrealistic promises while glossing over the work involved. Making
a living by building content around your passion isn.t simple and it doesn.t happen overnight. What it
is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.
Furthermore, a business can.t just pay lip service to social media and expect it to return results.
The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated
strategy in order to reap its tremendous benefits.
By combining practical analysis and strategy with the same passion and humor that.s made Gary one of the
most in demand keynote speakers in the U.S. as well as network television.s go to wine expert, Crush It
is essential reading for anyone who wants to understand and harness the future of business and work.
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