Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts
and Makes Money (Coffee Boys Step By Step Guide)

This book is a distillation of their experience of the many dozens of coffee and sandwich
businesses they have opened both personally and for clients. It is based on the Great Formula
they have created within their own businesses and their consulting practice, which focuses on:
PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your
area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE
Attract, train and retain great staff. MARKETING Become a marketer, with examples of great
marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself.
MONEY Make a profit or your business won't last. With advice on location, raising finance, and
devising a clear marketing plan, this entertaining but highly practical and detailed guide will
enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up
with the Coffee Boys at thecoffeeboys.com

Download File Size:1.87 MB

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