A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to
business and marketing professionals--including tens of thousands of Ries and Trout groupies,
worldwide--the work that forever changed the way marketing strategy is done. This new edition
features commentary from the authors that offers fresh insight into why positioning a product
in a prospective customer's mind is still the most important strategy in business, and includes
numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Download File Size:2.64 MB

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