Conventional wisdom says that technology change is exponential, giving us an
ever-growing number of exciting new products. According to this view, we live
in an unprecedented golden age of technological expansion. Not so, according
to Future Hype. Author Bob Seidensticker, who has an intimate understanding
of technology on professional, theoretical, and academic levels, asserts that
today's achievements are not unprecedented. He explodes nine major myths of
technology, including "Change is exponential," "Products are adopted faster,"
and "The Internet changes everything," and he argues that we can't control
technology change unless we know how it changes. Examining the history of tech
hype, Seidensticker uncovers the inaccuracies and misinterpretations that
characterize the popular view of technology, explaining how and why this view
has been created, and showing how technology change actually works. He concludes
with "hype vaccine," specific strategies to become a shrewder technology adopter.

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