Anybody who has ever complained that "they don't make things like they used to" will immediately connect
with this book. Norman's thesis is that when designers fail to understand the processes by which devices
work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University
of California, San Diego, the author examines the psychological processes needed in operating and
comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't
figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly
sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello

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