This compact tome from consultant Slywotzky (The Profit Zone) offers 23 business lessons via
the tale of a manager's quest to learn the "art of profitability" from David Zhao, a wise master.
It's an attractive and refreshing concept that taps into the Zen of business. The author cautions
readers to "please read only one chapter per week... Think about it. Let it stew." His advice,
centered around the mantra that the path to profitability lies in fully understanding the customer,
is valuable- e.g., watch out for cracks in a business's foundation, because they can quickly lead
to a collapse. Slywotzky has tried to make his text seem ancient, even timeless, by featuring the
cliche of the wise sage and the eager pupil, and this forced effort may frustrate some readers
looking for a quick fix. But those seeking a new alternative to tired business manuals should revel
in Zhao's fable-like teachings.
Product Description
What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all
represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen
King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY
reveals the invisible but important governing principles that can mean the difference between
business failure and success. Writing with wit and provocative insight, bestselling author Adrian
Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each of
the book's twenty-three chapters presents a lesson from the exuberant and always challenging master-
and a profit paradigm that will open your mind to the many ways to make profit happen. You'll
understand-from a different perspective-how your company and your competitors generate profit...
which business models can be best applied to your profit-making strategy...what specific actions
your organization can take in the next ninety days to improve its bottom line...and more. With
scores of examples from today's global marketplace, a weekly assignment, and an eclectic business
reading list ranging from Obvious Adams to Einstein's Dreams, THE ART OF PROFITABILITY invites
anyone in business to engage in the lively exchange between mentor and protege. Enter the classroom.
Discover the art. And learn which form of profitability will help your company succeed today and
grow tomorrow.
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