.Clara.s book is a fun read and can be useful to anyone who wants to learn more about this
powerful new era we.re in of social business...Tony Hsieh, CEO, Zappos

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and
LinkedIn! Completely Updated!

* Five new chapters: planning/metrics, customer service, and much more
* New and revamped case studies
* New guest contributions from world-class experts, such as Charlene Li
* New, instantly actionable .To Do. lists after every chapter
* New Facebook discussion threads and much more!

Whatever your business or organizational goals, this book will help you use social networking
to achieve them. Renowned social networking innovator Clara Shih brings together powerful new
insights, best practices, and easy-to-use .To Do. lists packed with proven solutions from real-
world case studies.

Writing for entrepreneurs and business professionals across marketing, sales, service, product
development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social
networks toward strategic, proactive approaches.and how to accurately measure success.

This edition adds extensive new coverage, including hands-on techniques for hypertargeting,
engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much
more. You.ll also find more than three dozen guest contributions from world-class experts such
as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as
a brand-new chapter on customer service and support, today.s fastest-growing area of business
social networking.

Shih has even added new chapters focused on advice for small businesses, healthcare and
education organizations, nonprofits, and political campaigns.making this the one indispensable
social networking guide for every organization!

Download File Size:8.08 MB

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