How do you tell how well-run a company is and how well it is doing?
Which ratios and benchmarks should you use to assess performance?
What can be done to massage company results?
How do you recognize danger signs on the corporate horizon?
How do you compare companies operating in different sectors or even different countries?
All these important questions, as well as many more, are answered in the completely updated and
revised fifth edition of this clear and comprehensive guide aimed at anyone who wants to:
* make sense and practical use of a company.s annual report
* measure a business against its competitors
* judge the creditworthiness of a customer or client
* assess the investment potential of a company
* put a value on a company.
The aim of this book is to provide an understanding of how to analyse and assess the performance
of a company from the information provided about it.
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