Author(s): Anthony Rice
"An excellent primer on accounting, this book explains in simple language how to understand
balance sheets, profit and loss accounts and cash flow statements. It also has useful chapters
covering important subjects like return on capital employed, gearing and book values as well
as providing insight into the tricks of the accounting trade," says Jim Slater, investment
guru and best selling author of "The Zulu Principle." "This is the new edition of the bestselling
guide to understanding and using business accounts and accounting principles, written in a way
that even the financially nervous novice can easily absorb." Accounting is generally viewed as
a highly technical and complex subject. However, accounts are actually based on simple principles.
It's not company accounts that are complex, it's all too often the way that they are explained.
In this simple, easy read book, the author guides you through all the major accounting concepts.
Discover how to master company accounts, understand balance sheets, profit and loss accounts and
cash flow systems. Learn to analyse and monitor your company's financial performance."Accounts
Demystified" is the definitive, user-friendly guide to the fundamental principles of accounting
that no manager will want to be without.
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