In Know What You Don?t Know, best-selling author Michael Roberto shows leaders how
to go beyond mere ?problem solving? to uncover and address emerging problems while
they?re still manageable?before they mushroom into disaster! Roberto first identifies
the diverse, sometimes surprising reasons why problems typically fester in the shadows,
ignored and unaddressed. Next, hesystematically introduces seven powerful solutions.
You'll discover how to become a business anthropologist, observing how your employees,
customers, and suppliers actually behave, not just how they?re ?supposed? to behave.

Roberto shows how and when to circumvent your gatekeepers to see crucial raw data...
how to ?connect the dots? among issues that seem unrelated, but are really signs of
a deeper pattern...how to promote candor among front-line employees...encourage useful
mistakes, and more. Along the way, Roberto offers powerful insights for overcoming the
isolation trap so many senior executives face: the trap that can keep you assuming
everything is fine, while your company?s problems are spiraling out of control!

* Watch your company's game film and your competitors
Systematically understand how your company is really behaving and performing and
how you really match up

* Recognize the value of small failures
Use small problems as a window on your system and a signal of possible weaknesses
elsewhere

* Get beyond the numbers, to the reality
Discover why too much formal analysis can actually hide your problems and start
leveraging the value of intuition

* Become a true business ethnographer
Observe your people in their natural setting and recognize what they're not
telling you

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