Global capitalism stands at a crossroads-facing terrorism, environmental
destruction, and anti-globalization backlash. Today's global companies are
at a crossroads, too-searching desperately for new sources of profitable
growth. Stuart L. Hart's Capitalism at the Crossroads, Second Edition is
about solving both of those problems at the same time.

It's about igniting new growth by creating sustainable products that
solve urgent societal problems. It's about using new technology to deliver
profitable solutions that reduce poverty and protect the environment.
It's about becoming truly indigenous to all your markets, and avoiding the
pitfalls of first-generation "greening" and "sustainability" strategies.

Hart has thoroughly revised this seminal book with new case studies,
trends, and lessons learned-including the latest experiences of leaders
like GE and Wal-Mart. You'll find new insights from the pioneering BoP
Protocol initiative, in which multinationals are incubating new businesses
in income-poor communities. You'll also discover creative new ways in which
corporations are responding to global warming and terrorism. More than ever,
this book points the way toward a capitalism that's more inclusive, more
welcome, and far more successful.for both companies and communities, worldwide.

* Paths to profitable sustainability: Lessons from GE and Wal-Mart
* Shattering the "trade-off" myth
* New commercial strategies for serving the "base of the pyramid"
* What enterprises have learned about doing business in income-poor regions
* Becoming indigenous-for real, for good
* Codiscovering new opportunities, cocreating new businesses with the poor
* Learning from leaders: 20+ new and updated case studies
* Best practices from DuPont, HP, Unilever, SC Johnson, Tata, P&G, Cemex, and more

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