Open Science is about how we address the profound challenges which now confront humanity--
climate, the food crisis, environmental degradation, resource scarcity and disease--through
science communication. These call for the sharing of scientific knowledge among billions of
humans, on a scale never before attempted.

Open Science offers practical ways to communicate science in a highly networked world where
billions of people still have little or no access to advanced knowledge or technologies.
The authors describe low-cost, effective means to transfer knowledge to target audiences in
industry, government, the community and to the public at large.

The book features sections on good science writing, practical advice on how to develop
communication and media strategies, ways to measure communication performance, how to handle
institutional "crises", how to deal with politicians and much more.

Features:

* Practical advice on how to communicate science effectively with different audiences,
including government, industry
and the general public
* How to develop organizational communication policy and strategy
* Current issues of e-communication, repositories and open access discussed

Download File Size:2.24 MB

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