Managing information has become as vital to a business as managing financial information
is to its accounting functions. With information pervading every aspect of your organization.
from reporting and marketing to product development and resource allocation.it only makes
sense for your business to turn its data into functional knowledge that powers revenues,
manages costs, and achieves a consistent level of profitability.
Drawing from techniques that author Robert Hillard has applied in some of the world's largest
companies and government departments, Information-Driven Business reveals how business leaders
can more effectively govern, manage, and exploit their company's most important asset: information.
Authoritative guidance is provided on the Internet's role in creating our information economy;
measuring the quantity and usability of information; the goals of information governance;
describing structured data; the role of master data management; and defining an enterprise
information architecture.
In almost every organization, executives and even technology professionals are increasingly
being made accountable for the mountains of data that exist in databases, file systems, and
other repositories. Information-Driven Business helps your business become information-centric
and attain significant benefits as a result.
How wisely or poorly your organization manages its information will drive its success or
failure. Realize the greatest possible value for your business with the solid guidance found
in Information-Driven Business. Its easy-to-apply techniques show you how to pragmatically
apply it to real business problems, with practically instant results.
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