ClickTracks Analyzer Offers Powerful and Affordable Web Analytics
Understand Visitor Behavior
Easily and immediately understand how visitors interact with your web
site. Through a simple mechanism known as visitor labeling, you can
color-code visitor from a PPC campaign; visitors who found your site
through a certain keyword; visitors who spent a very long or very
short time on your site; and much more. The software's flexible
nature means that you can select and label visitors who meet criteria
important to you.
Visual Interface
See where visitors go, how long they stay and from which page they
exit. ClickTracks Analyzer displays visitor data in context with your
web site. Because the data is actually superimposed on your web site,
you can easily see and understand visitor behavior. No more pesky pie
charts or confusing rows of numbers and percentages.
Setting a Goal - E-commerce web sites
Identify visitors who reached a certain page and ClickTracks
determine their search keywords and paths. Interested in knowing
which keywords result in the highest number of purchases? ClickTracks
Analyzer make it easy to find out. Simply select your checkout page
as your goal page and ClickTracks Analyzer will show the keywords
that result in purchase and the navigation paths that visitors took
to get there.
Setting a goal - Lead generation web sites
If your site doesn't sell online, you can use the goal page feature
to determine the effectiveness of specific calls-to-action. Did your
last e-mail marketing campaign get results? What do people who sign
up for your newsletter have in common? Set your e-marketing landing
page or your newsletter sign-up page as your goal page and
ClickTracks will trace visitors' steps through the site.
Four reports. One objective - Provide info you can DO something with
When's the last time you changed your PPC keywords, site architecture
or marketing plan based based on the fact that most people visiting
your web site are using IE 5.0? That's what we thought. Many web
metrics tools offer you tons of information, causing you to sift
through report after report trying to find important morsels of
information. Not ClickTracks. Every report we offer gives true
insight into visitor behavior, pinpointing areas that have an impact
on important business and marketing decisions.
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