In our age of information saturation, consumer attention is the
scarcest commodity of all.which makes your job tougher than ever.
How do you thread your messages through billions of bite-sized
information snapshots to reach the right people? One thing.s for
sure, you.re not going to succeed using traditional approaches.
Mass marketing is dead; the next big thing is indeed very small.

microMarketing empowers you to rethink, retool, and revitalize
your marketing strategies to take full advantage of the
opportunities created by the microcontent explosion. A pioneer
in the world of microcontent marketing, Greg Verdino helps you
create a strategy that emphasizes relationships over reach,
interaction over interruption, and social networking over
broadcast networks.

You.ll find the answers to today.s toughest questions:

* How do I earn the attention of the right influencers and my
ore customers?
* How do I really build my brand one blog post, one video clip,
or even one tweet at a time?
* How do I achieve massive scale when mainstream media is losing
ground to consumer content
creators and peer-to- peer distribution?
* How do I strike a balance between tapping into today.s biggest
marketing trends without losing
sight of the little things that matter?

Download File Size:12.24 MB

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