If you've ever wondered how and why people become robotically enslaved by
advertising, religion, sexual fantasy, and cults, wonder no more. It's all
because of "mind viruses," or "memes," and those who understand how to
plant them into other's minds. This is the first truly accessible book
about memes and how they make the world go 'round.

Of course, like all good memes, the ideas in Brodie's book are double-edged
swords. They can vaccinate against the effects of cognitive viruses, but
could also be used by those seeking power to gain it even more effectively.
If you don't want to be left behind in the coevolutionary arms race between
infection and protection, read about memes.

Download File Size:2.38 MB

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