Outshining Your Competitors on Foursquare Gowalla Yelp Other Location
Sharing Sites

Social Location Marketing offers powerful new ways to promote practically
any product, service, or venue. Now, pioneering expert Simon Salt shows
exactly how to make the most of it! Salt introduces Foursquare, Gowalla,
Yelp, and other apps, helping you choose your best options, and build cost-
effective marketing programs that work. Through real examples, you.ll learn
how to reach your key audiences and segments.craft and execute winning
strategies on realistic budgets.measure activity and calculate ROI.avoid costly
mistakes.and much more! Whatever your goal, role, or industry, this book will
help you find new customers where they are, strengthen loyalty and retention,
and supercharge profits!

You.ll Learn How To:

* Understand how social location marketing works and what it can (and can.t)
do for your business
* Learn the surprising realities about who uses social location software
* Know your customers and their motivations.and build marketing plans around them
* Develop communities of customer advocates who.ll work on your behalf
* Use games, competitions, time-limited offers, and other innovative approaches
* Successfully reach teens, tweens, women, or men
* Discover proven approaches for fashion, retail, hospitality, and restaurants
* Effectively handle criticism, and transform negatives into positives
* Preview brand-new social location tools, including Google Hotpot
* Understand the privacy issues associated with social location marketing

Download File Size:6.89 MB

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