In October 1985, at age 27, Danny Meyer, with a good idea and scant
experience, opened what would become one of New York City's most
revered restaurants--Union Square Cafe. Little more than twenty years
later, Danny is the CEO of one of the world's most dynamic restaurant
organizations, which includes 11 unique dining establishments, each
at the top of its game. How has he done it? How has he consistently
beaten the odds and set the competitive bar in one of the toughest
trades around?

In this landmark book, Danny shares the lessons he's learned while
developing the winning recipe for doing the business he calls
"enlightened hospitality." This innovative philosophy emphasizes
putting the power of hospitality to work in a new and counterintuitive
way: The first and most important application of hospitality is to the
people who work for you, and then, in descending order of priority, to
the guests, the community, the suppliers, and the investors. This way
of prioritizing stands the more traditional business models on their
heads, but Danny considers it the foundation of every success that he
and his restaurants have achieved.

Full of behind-the-scenes history on the creation of Danny's most
famous restaurants and the anecdotes, advice, and lessons he has
accumulated on his long and ecstatic journey to the top of the American
restaurant scene, Setting the Table is a treasure trove of innovative
insights that are applicable to any business or organization.

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