Enter Send: The Essential Guide to Email for Office and Home, a new book by David Shipley (an old friend
of mine) and Will Schwalbe. Send not only articulates the way to win--or keep--friends online, but offers
practical tips on both email etiquette and on the writing style most suitable.

In this witty and wise book Shipley and Schwalbe give essential guidance on vital matters like the politics
of using Cc (nobody likes to be left out); when to just reply and when to "Reply All"; the danger of the URGENT
subject (too many and you cry wolf); fine-tuning your greetings to fit the relationship (if you use the wrong
one, you can lose them at hello); how best to apologize online (put the word 'sorry' in the subject or else
the email may never be read).

But Send is far more than Miss Manners for the Web; it's brimming with fascinating insights. For example,
now that email has become the way we talk, showing up in person has added impact as the ultimate compliment,
signifying that the person, meeting or project has special importance for you.

Years ago a slim volume by Strunk and White, The Elements of Style, laid out the ground rules for good writing;
the book became a bible for authors, widely known just as "Strunk and White." Send should make Shipley and
Schwalbe the "Strunk and White" for the Web.

Download File Size:1.85 MB

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