Behavior Modification: Principles and Procedures, 4e, helps students master
the principles and concepts of behavior modification before they move on to
the procedures. The author uses a step-by-step scientific approach to explain
human behavior, using numerous case studies and interesting examples to help
illustrate the key principles. Each concept is presented, explained, and
clarified by discussing pertinent research, and is then brought into focus
with examples showing how each behavioral principle can be applied to everyday
life. This approach gives students a chance to understand why they might use
a particular procedure before they actually use it. It.s a precise approach
that provides plenty of opportunities for students to practice, including the
practice tests, the .Applications and Misapplications of Behavioral Principles.,
and the three forms of quizzes at the end of every chapter.features that give
readers a feel for the concepts they.ve just explored.

Download File Size:3.95 MB

---