There's been plenty of hype about the "netroots," and online activism
on both the right and left. But most of it's been celebratory, not
practical. This is a practical, start to finish guide to promoting any
cause and participating in any social movement on the social Web.
Long-time activist and online community expert Tom Head covers
everything you need to know about e-activism, including:

* Using the Web to find activism jobs and volunteer opportunities
* Using Google Alerts, RSS feeds, and other tools to stay informed
* Building cause-related web sites.even if you have practically no
money or web experience
* Engaging effectively on social networking sites
* Promoting causes, events, or organizations without spamming
* Getting more attention and links for a cause
* Keeping allies informed via email, blogs, text messaging, and
Twitter
* Organizing local activists using global media, and using online
activism to support on-the-ground work
* Blogging to promote a cause: when it works, and when it's not
worth it
* Avoiding the common mistakes e-activists make

Download File Size:5.92 MB

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